Never too busy to read, right?

Too busy to read?

Reading has always been a past time I’ve really enjoyed, so much so that my mom had to limit my reading when I was in junior high. I wish I had that kind of time now to read, but let’s face it being a busy and involved adult doesn’t leave a lot of time to read. I’ve contemplated audio books, but haven’t quite leapt into that yet.

Lately, I’ve renewed an interest in books revolving around food and agriculture. Go figure, right? What spurred this renewed interest? To be honest, it wasn’t me saying, “Oh yay! Let’s read non-fiction!”   Uh no, not even close. So what got me motivated?  On Wednesday nights there is a Twitter chat #AgBookClub . Whoa, backup, what’s a Twitter chat?

What the world is a Twitter Chat?

A Twitter chat is where at a set time and day that people on Twitter talk about certain topics. I am involved in at least 3 of them throughout the week. I’ll blog about my experiences with Twitter chats at another time.

Back to the book club. If you go to agbookclub.com you can read more about what we are reading. Each month is a new book and my friend, Grace runs or has a guest run the chat. Feel free to join us there! I’d love to see my local friends join us!

Book Club??? Say yes, please!

Using this chat and book club as a template, I’m wondering would any other like to join me in holding a book club in real life? I’m thinking one or two books a year tops. I’m just too busy.  I have some ideas of where and when and which book to start.

I’d like to start with something easy and something that connects us all together. I really like Michele Payn’s “No More Food Fights”.  But I’m open to other thoughts.

Passionately share your Farm

Last week I attended Michigan Farm Bureau’s Voice of Agriculture conference. The keynote speaker was Michele Payn. Check out her website at Cause Matters

Michele talked about how farmers need to share about themselves and their farms authentically and passionately. Why is this even remotely important? Michele has written two books now about how to connect people to food without fear or shame. Again, why is this important?  Michele really hit home how farmers need to be part of the food conversation. Sure we grow crops and provide meat and milk to the world but does the world know who we are?

Seriously? Do they know us? Why should they trust us? There are so many mixed messages concerning our food. You can hear everything from “Farmers are poisoning us with that nasty Roundup” to ” Cows are pumped full of hormones”. By the way, this isn’t online that I hear this. It’s in conversations with people in our area, that’s sad.

What can you do about it? Well it’s not easy and it’s a bit scary. Have a conversation with those people.Don’t lecture, don’t get mad, don’t get defensive.  Identify with that person some how. If they are a parent try to identify with them as a parent and go from there. Get people to trust what your saying comes from a good place. Facts aren’t going to win this conversation. Emotion is, rather I should say your passion backed with experience and a smattering of facts.

It’s not easy since you know the facts of  say why you dehorn your dairy calves for example.  Dairy folk know its for the safety of both the animal and humans. Outsiders think it looks cruel and tortuous. If you look at it from that perspective it does look pretty bad. So turn that into an emotion another person can understand, tell a story of what happens when cows with even deformed horns can get really aggressive and cause harm.

You can find Michelle’s books online. Michelle just contacted me to help the spread the word that she’s doing training for those in agriculture. Visit that here: https://causematters.com/tabletalktraining/

I’m not being paid at all for promoting her books or training, but in listening to a lot of people, she’s really one of the few that is hitting all the hot button topics at the same time. I have her No More Food Fight book if you’d like to borrow it. I’ll be buying her second one shortly. I would love to go to her training. Anyone else want to join me to be a better ag communicator?

 

 

 

2018! What’s in store for this next year?

What Worked. What didn’t,

2017 wasn’t a bad year as far as the farm goes. We did get most of our deer fence up, which did help a lot! We found out deer will eat the leaves of cucumber plants. We did okay at our farmer’s market in Marion. We had some great seedlings in February until a thunderstorm drove our crazy dog to destroy about a third of them. That was fun! Ugh.

Weather is always a factor and we had hoped to mitigate dry weather by installing drip irrigation which worked for the most part. We just need to make a few tweaks to make it better.

2018 plans

Kevin has been working really hard in getting a greenhouse up that we bought over 2 years ago.  To date, it’s almost done, well the structure is almost done. Then the work inside begins!

Another change we are contemplating is moving our Marion market to Wednesday nights from 4-7. We have more vendors that would rather come on Wednesday nights than Saturdays, so we’ll see how this works. Look for more announcements.

 

Blogging plans: I’m going

to be much more intentional about posting. When I started I thought this blogging thing would just happen. Haha, boy was I wrong. I need to plan content and invest in some equipment like a tripod for my phone and some camera lenses for the phone. Yes, they make those!

 

Do You Trust Farmers?

I love Twitter. I mean it’s been the most informative social media that I’ve found other than Youtube. I’ve connectedd with farmers, scientists, agribusinesses, dietitians, and a whole bunch of others across the globe. Seriously, across the globe. It’s a ton of fun to learn about agriculture elsewhere.

One thing I’ve learned through all this interaction is that agriculture is really misunderstood by the average person. A recent conference, Farmers at the Table in Saskatchewan, Canada had a consumer panel that answered various questions about farming and food. It was really enlightening to read the Tweets coming from the farmers and ag folks there.

Only 1/3 of consumers feel that farmers are being transparent – Lindsey Pollard @JustACountryBlog

It’s blogs like this where farmers can really communicate what we do best. It’s hard to reach out and figure out what people don’t know.  I work full time with farms of all sizes and growing up on a dairy farm gives me a pretty good background on what farms really do.

If you have questions about why , what,or how things happen on a farm or even question food labels, I can try to point you in the right direction. Feel free to ask us questions! I’ll make a list of bloggers I enjoy and post them in the next week or two.

 

Ms DeHate Goes to Washington DC

Two weeks ago I participated in American Farm Bureau’s Women’s Communication Boot Camp. Why? It was a great opportunity to hone my skills as a communicator that’s involved in all things farming. If you want more info on how you can participate, give me a shout and I’ll help you out.

American Farm Bureau Federation wasn’t lying when they labeled this program as a Boot Camp! In the four days, I was in Washington DC at AFBF’s Women’s Communication Boot Camp from October 24-27. I needed to write a 3 minute speech on the Farm Bill and present that during the event. Little did I know my 3 minute speech was the least of my worries. Ha-ha!

Let’s just say that my travel to Washington DC was a bit like Planes, Trains, and Automobiles. My flights and connections were just fine, since I flew into Baltimore rather than DC. Hey, it was cheap and the connecting Amtrak train sounded pretty fool proof. Unfortunately, I found the train wasn’t fool proof. It was over an hour late! No problem, right? No, no not even close. See, I had scheduled a visit with Senator Stabenow’s office at 2:30. I didn’t get into the train station in DC till 3:10. I emailed Stabenow’s office and had told them I wasn’t able to make it. I did barely get to my appointment with Rep. Moolenaar. He and his staff were great and we had some discussion on the Farm Bill. My day really wasn’t done by a long shot. I arrived at my hotel just on time to see that the rest of the ladies were about headed to AFBF offices. Luckily, Sherry Saylor, Chair of AFBF’s Women’s Leadership Committee, waited for me to put my bags away. Once at AFBF headquarters we were given the overview of the week and made introductions. There were 15 of us total from all over the nation.  We then made our way to a wonderful restaurant while getting a bus tour of DC along the way. The meal was so good! Course it helped I didn’t have time to eat all day. I’m pretty sure most anything would have tasted good. After stuffing ourselves and wanting to find our hotel bed, the staff said nope, we are taking you on another tour. We went to the Lincoln Memorial, Vietnam Wall, and Jefferson Memorial. Our tour guide, Jordan is a certified guide and an AFBF staff member! I learned a lot of great details about the monuments that I didn’t know before. Even in my tired state of mind I remember a lot of these details. Finally we made it back to our hotel. Wow! This was just Tuesday!

Wednesday, first thing we started off with giving our speech! Yay! Well, not really, but you know it wasn’t so bad. After our presentations, Elise Stoddard, Director of Organization Development gave us some really great tips on using gestures, inflection, and other easy but extremely powerful tips on how to make vocal presentations better. Later Elise critiqued my speech and gave some very good tips on how to make it better. What was hard was to watch myself give my presentation. It just felt so awkward!  The afternoon featured Johnna Miller, Director of Media and Advocacy Training for AFBF. She spoke to us on Social Media Advocacy and Media Training Basics. Johnna is tough, her nickname is Johnna the Piranha. She was never mean, just lots of tough love. Her comments probably were the ones that made me stretch the most personally. This lady knows her stuff!    Our cat herders were Jamison Cruce and Maggie Good. Jamison recommended some great places and Wednesday night we went to the Georgetown area on the Potomac and ate a seafood restaurant. Again great food!

Man, Thursday was crazy. We were put through our paces by doing a mock radio interview, print interview, and TV interview. Each had evaluations and tips on how to improve. There was enough time for me to go walk a bit in the Smithsonian Air Flight and Aviation Museum.  After lunch Lindsay Calvert, Director of Learning & Development for AFBF spoke to us on public speaking. To be honest, after Lindsay spoke there were 2 more presenters, but my brain was really full, apparently and I don’t really remember all that much about the tips for seeking and running for public office.  Later that afternoon we got the news that we would need to prepare a speech on our chosen topic and be ready for a mock press conference. Yikes. As a group we decided to either dine in or eat at the hotel restaurant. I know after supper I spent probably 4 hours writing and prepping for giving my speech, plus repacking for the trip home. That was totally nerve wracking. I woke up at 4 am without an alarm, with thoughts on how to change and tweak my speech. Argh!

As I got everything together and practiced my speech for the 50th time on Friday morning I realized I was beyond nervous. I rarely get nervous about this stuff. I was also nervous about getting to the airport but that worked itself out when 3 of us shared an Uber ride to the airport. Did I mention my curling iron stopped working and smoked the outlet in my hotel bathroom? That was fun.  And added to my nervousness as I borrowed a flat iron to curl my hair (I’ve never done that, but it worked!) Later that morning, we presented our speeches and answered questions on the fly and then were critiqued again. Julia Ann Potts, Executive Vice President of AFBF gave the closing remarks about faking it till you make it. Boy did that hit home!  After a brief “graduation” ceremony and lunch we were on our way to our respective homes.

I still have lots to process from the boot camp. I’ll be reviewing my notes, handouts, and that speech. But best of all I made 20 new friends. We now follow each other on Facebook and Twitter and gave each other our business cards. We laughed at ourselves throughout the week, groaned when Johnna really went after someone really trying to break them down, and cheered for our improvements. Without these ladies and spending time getting to know each other this experience wouldn’t have been so rich.

So what did I really learn? I can answer tough questions. I can turn a negative into a positive. I can boil down jargon into something a consumer would understand. That I am an advocate and that it matters that I have passion for what I speak about. Being authentic isn’t a marketing strategy it’s truly who I am and I can now translate that into what I do.

 

We’re Live!

I’m finally ready to put this thing out there. I’ve had this website for about a month, but needed to learn so much about WordPress and what a website really entails.  There will be changes to this website as I learn. The posts and images will continue to improve.

What do I ask of you? Ask questions, share, comment. Really!

Thank you,

Jodi

Contact

How to contact us:

email: dehavenfarm2013@gmail.com

Kevin’s cell: 989-302-7799

Jodi’s cell: 231-250-3059